[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.1cdc.sk\/verejne-media-nasli-odpoved-na-aplikacii-spotify-v-pocket-casts\/#Article","mainEntityOfPage":"https:\/\/www.1cdc.sk\/verejne-media-nasli-odpoved-na-aplikacii-spotify-v-pocket-casts\/","headline":"Verejn\u00e9 m\u00e9di\u00e1 na\u0161li odpove\u010f na aplik\u00e1cii Spotify v Pocket Casts","name":"Verejn\u00e9 m\u00e9di\u00e1 na\u0161li odpove\u010f na aplik\u00e1cii Spotify v Pocket Casts","description":"BBC Studios a\u00a0Pocket Casts dnes oznamuj\u00fa, \u017ee britsk\u00e1 spolo\u010dnos\u0165 investuje do americk\u00e9ho prehr\u00e1va\u010da podcastov. Rozhodnutie prich\u00e1dza v\u00a0\u010dase, ke\u010f sa viacer\u00e9 aplik\u00e1cie podcastov, najm\u00e4 Spotify, zav\u00e4zuj\u00fa k\u00a0strat\u00e9gii exkluz\u00edvnych prehliadok, ktor\u00fdch cie\u013eom je vybudova\u0165 lojalitu k\u00a0ich platforme. Organiz\u00e1cia Pocket Casts sa namiesto toho zaviazala k\u00a0otvoren\u00e9mu ekosyst\u00e9mu podcastingu vo\u013ene dostupn\u00fdch kan\u00e1lov RSS, hovor\u00ed gener\u00e1lny riadite\u013e Owen Grover. \u201eBBC je neuverite\u013ene zladen\u00e9 s\u00a0modelom, ktor\u00fd […]","datePublished":"2020-03-15","dateModified":"2020-03-15","author":{"@type":"Person","@id":"https:\/\/www.1cdc.sk\/author\/#Person","name":"","url":"https:\/\/www.1cdc.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"1cdc.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.1cdc.sk\/wp-content\/uploads\/img_a310930_w2012_t1585035726.jpg","url":"https:\/\/www.1cdc.sk\/wp-content\/uploads\/img_a310930_w2012_t1585035726.jpg","height":0,"width":0},"url":"https:\/\/www.1cdc.sk\/verejne-media-nasli-odpoved-na-aplikacii-spotify-v-pocket-casts\/","about":["Slu\u017eby"],"wordCount":371,"articleBody":"BBC Studios a\u00a0Pocket Casts dnes oznamuj\u00fa, \u017ee britsk\u00e1 spolo\u010dnos\u0165 investuje do americk\u00e9ho prehr\u00e1va\u010da podcastov. Rozhodnutie prich\u00e1dza v\u00a0\u010dase, ke\u010f sa viacer\u00e9 aplik\u00e1cie podcastov, najm\u00e4 Spotify, zav\u00e4zuj\u00fa k\u00a0strat\u00e9gii exkluz\u00edvnych prehliadok, ktor\u00fdch cie\u013eom je vybudova\u0165 lojalitu k\u00a0ich platforme. Organiz\u00e1cia Pocket Casts sa namiesto toho zaviazala k\u00a0otvoren\u00e9mu ekosyst\u00e9mu podcastingu vo\u013ene dostupn\u00fdch kan\u00e1lov RSS, hovor\u00ed gener\u00e1lny riadite\u013e Owen Grover.\u201eBBC je neuverite\u013ene zladen\u00e9 s\u00a0modelom, ktor\u00fd sledujeme,\u201c hovor\u00ed Grover. \u201eZameriavame sa na otvoren\u00fd ekosyst\u00e9m. Rozm\u00fd\u0161\u013eame o\u00a0nevyhnutnosti udr\u017eate\u013enej bud\u00facnosti pre m\u00e9dium. Stoj\u00edme sk\u00f4r za otvoren\u00fdm pr\u00edstupom ako s\u00a0murovan\u00fdmi z\u00e1hradami.\u201cGrover by sa o\u00a0sumu invest\u00edcie nepodelil. Pocket Casts u\u017e vlastn\u00ed organiz\u00e1ciu NPR, This American Life a\u00a0\u010fal\u0161ie subjekty verejnopr\u00e1vnych m\u00e9di\u00ed; Invest\u00edcia do \u0161t\u00fadi\u00ed BBC Studios t\u00fato koal\u00edciu iba posil\u0148uje, tvrd\u00ed GR.Invest\u00edcia BBC Studios bude smerova\u0165 k\u00a0prev\u00e1dzkov\u00fdm n\u00e1kladom roz\u0161irovaniu platformy. PC spe\u0148a\u017euje svoju platformu pr\u00e9miov\u00fdm predplatn\u00fdm, ktor\u00e9 posluch\u00e1\u010dom poskytuje pr\u00edstup k\u00a0po\u010d\u00edta\u010dovej aplik\u00e1cii, ako aj k\u00a0\u010fal\u0161\u00edm funkci\u00e1m v\u00a0aplik\u00e1cii. GR hovor\u00ed, \u017ee t\u00edm experimentuje aj s \u201eplaten\u00fdm umiestnen\u00edm\u201c alebo za ur\u010dit\u00e9 ceny ukazuje v\u00fdraznej\u0161ie miesto v\u00a0aplik\u00e1cii.\u201eNa\u0161\u00edm cie\u013eom je samozrejme aj na\u010falej roz\u0161irova\u0165 publikum, vyu\u017e\u00edva\u0165 dosah na\u0161ich partnerov a\u00a0dlhodobo podporova\u0165 udr\u017eate\u013enos\u0165 na\u0161ej platformy prostredn\u00edctvom n\u00e1\u0161ho \u00fasilia o\u00a0spe\u0148a\u017eenie,\u201c hovor\u00ed. \u201eZrejme to nie je ru\u0161iv\u00e9, V\u0161etci mysl\u00edme na d\u00f4vod a\u00a0mysl\u00edme si, \u017ee s\u00fa vhodn\u00e9 pre n\u00e1\u0161 imid\u017e zna\u010dky alebo pr\u00edstup k\u00a0zna\u010dke.\u201cInvestor umo\u017e\u0148uje t\u00edmu pokra\u010dova\u0165 v\u00a0budovan\u00fa a\u00a0d\u00e1va spolo\u010dnosti PC mo\u017enos\u0165 uv\u00e1dza\u0165 na trh \u2013 hostitelia verejn\u00fdch m\u00e9di\u00ed kri\u010dia na aplik\u00e1ciu a\u00a0povzbudzuj\u00fa posluch\u00e1\u010dov, aby si ju vysk\u00fa\u0161ali. T\u00e1to strat\u00e9gia im pomohla r\u00e1s\u0165, pri poh\u013eade na prieskumy posluch\u00e1\u010dov a\u00a0pou\u017e\u00edvanie propaga\u010dn\u00e9ho k\u00f3du, hovor\u00ed GR.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Verejn\u00e9 m\u00e9di\u00e1 na\u0161li odpove\u010f na aplik\u00e1cii Spotify v Pocket Casts","item":"https:\/\/www.1cdc.sk\/verejne-media-nasli-odpoved-na-aplikacii-spotify-v-pocket-casts\/#breadcrumbitem"}]}]